Join Absolut in championing a more open, diverse and inclusive world that can only be discovered through travel. Your task is to create a beautiful and unique paper wrap design that will be available exclusively in travel retail. Your designs should be inspired by Absolut’s key regions and show how travel creates a more open world!
Absolut is famous around the world for its iconic Vodka bottle, inspired by an 18th-century medicine bottle found in an antique store in Stockholm and the is the leading brand of premium vodka. Absolute strive to use creativity to express their point of view in a contemporary way; being open-minded and embracing diversity, supporting the LGBTQ community since the 1980 ́s.
Design a unique and showstopping paper wrap for Absolut, celebrating how travel makes the world a more open, diverse and inclusive place. Each wrap should be inspired by culture, landscape, cuisine, experiences etc.
Absolut will select a minimum of x3 and up to x5 pieces of work that will be chosen as Selected Creators and receive £4,000 each. If selected your design may have the opportunity to be used in OOH and within targeted digital Media.
- Design a unique and showstopping paper wrap for Absolut, celebrating how travel makes the world a more open, diverse and inclusive place
- We want to see how travel creates a more open world in a physical and emotional sense. Think about how your design can you influenced by culture, landscape, cuisine, experiences etc
- Your design must be positive, fun and embrace making a bold statement that doesn’t get political, negative or heavy
- When creating your design think about how we can:
- Believe in the power of diversity and differences
- Bring people of all horizons together and greet them with open arms
- Spark connections
- Your submissions should appeal to a global target who are open, empathetic, optimistic, confident and curious about the people & the world around them
- Please be inspired by our moodboard and Absolut’s brand guidelines when creating your work
- Absolut is constantly inspired by the idea that the world becomes a better place when we come together, share perspectives and empower one another, because we are born to mix. When creating your design be inspired by Absolut’s tag line ‘Born to Mix’.
- Each design should be accompanied by a small written caption in English explaining the inspiration and what a more open world looks like to you. This information should be included in the ‘description’ field of your submission.
Awards:-
A minimum of 3 and up to 5 pieces of work will be chosen by Absolut / Pernod Ricard. The Selected Creators will:
- Potentially have their artwork used across Absolut / Pernod Ricard social and digital channels
- Potentially have the opportunity for their design to be used in OOH and within targeted digital Media
- If needed have the opportunity to work with the other selected creators to revise your designs
- Selected Creators will have the chance to take part in a virtual masterclass with one of the top Absolut Brand Ambassadors
- Receive £4,000 for each piece selected
Deadline:- 11-05-2022
